Ducati and AMG announce new alliance for 2011. AMG will support the Ducati MotoGP Team as the Official Car Partner. The cooperation agreement was signed on Wednesday, during a press conference at the Los Angeles Auto Show, by Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A and Ola Källenius, CEO of Mercedes-AMG GmbH.
"We are especially proud to have AMG as one of our sponsors for the Ducati MotoGP Team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design," said Del Torchio.
"I am very pleased that we are able to announce our strategic cooperation with Ducati,” said Källenius. “AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups.”
